Objectives: what a "win" looks like

The Objectives tab (sometimes labelled "Wins") defines what success
looks like for this agent. It serves two purposes:

1. Shapes the agent — the objectives are injected into the agent's
2. Measures the agent — lets Voxility attribute wins to specific

Anatomy of an objective

Each one has:

• Name — short label (e.g. "Booked consultation")
• Description — what counts as a win
• Detection — how the agent knows it happened (a tool call, a phrase, a

Example objectives

• Booked consultation → fires when book_appointment is called
• Hot-lead qualified → fires when custom.lead_score > 7
• Pricing question answered → fires when the agent quoted pricing AND
• Referred to partner → fires when specific tag is applied

How the agent uses them

Your objectives are rendered into the system prompt as "the wins you care
about". The agent reads them on every turn and steers the conversation.
It's softer than a hard rule — the agent won't force a booking if it's
inappropriate — but it measurably increases conversion for well-written
objectives.

Measuring

Objectives are the scorecard the Insights, Performance, and Wins
dashboards all use. Every objective achieved is logged with the
conversation that produced it, so you can see:

• Objectives per day / week
• Conversion rate per agent
• Which conversations achieved which wins

Tips

• 2–5 objectives per agent. More than that dilutes focus.
• Make them measurable. "Build rapport" is fuzzy; "collected email
• Order matters. The first objective listed is treated as the primary