Channels: where your agent runs
SMS, WhatsApp, Instagram, Facebook, Google Business, Live Chat, Email. Pick the channels your agent listens on.
Updated June 26, 2026
The Channels tab controls which messaging channels your agent is
deployed on. An agent with no channels won't receive anything — it shows
as "Active · No channels" in the header.
How it works
Each channel is a toggle. When ON, the agent responds to inbound messages
on that channel through your connected CRM.
- SMS — text messages via GoHighLevel
- WhatsApp — WhatsApp Business via GHL
- Facebook Messenger — page DMs
- Instagram DMs — Instagram inbox
- Google Business — Google Business Profile messages
- Live Chat — your website chat widget
- Email — email conversations via GHL
Voice is separate
Voice calls are configured on the Voice tab, not here. Voice needs its
own phone number, voice settings, and call-specific behaviour — it doesn't
share state with messaging channels.
When you'd want multiple agents
If you have very different conversations per channel (e.g. SMS is about
booking, live chat is about technical support), run separate agents per
channel rather than one agent everywhere. Use the Deploy rules
tab to route the right inbound to the right agent.
Agent status decoder
The header shows one of three states:
- Live — active and deployed on at least one channel
- Active · No channels — running but nothing points at it
- Paused — you clicked Pause or hit a stop condition